Privacy Policy

1.PERSONS IN CHARGE OF THE TREATMENT

This Privacy Policy sets out the guidelines for the processing of personal data that the User provides to ARO SHOES through its website https://aroshoes.com and, where applicable, through related customer service channels, loyalty program, events, promotions and social media profiles as described in this Privacy Policy.

The contact details of ARO SHOES acting as data controller are: 

Likewise, the User is informed that the data requested marked as obligatory must necessarily be provided. Otherwise, the contracting process may not be completed and the relationship between the parties may be terminated.

The User must keep the data updated, and must communicate any changes that occur in them, ARO SHOES not being responsible for the lack of updating. 

Likewise, ARO SHOES shall be entitled to request the User modify or confirm the updating of a piece of information if it becomes aware that it is out of date.

 

2. CATEGORIES AND TYPES OF PERSONAL DATA

The categories and types of personal data that may be processed by ARO SHOES are classified into identification data and contact data, as well as payment data: 

• Identification and contact information: Name and surname, e-mail address, telephone number. 

• Billing and payment information. Billing address, payment card details, returns, orders. Necessary data to make and complete an invoice.

• Loyalty program and marketing data: information relating to registration and participation in the ARO SHOES Loyalty Program, communication preferences, subscription status, survey responses, and participation in contests, raffles, activities or events.
• Customer service and communications data: the content of requests, queries, complaints, suggestions and other communications exchanged with ARO SHOES.
• Technical, usage and social media data: information relating to the use of the Website, aggregated or pseudonymized analytics data, and data generated through interaction with ARO SHOES social media profiles or similar digital channels.

 

3. PURPOSE OF TREATMENT

The personal data provided by the User to ARO SHOES will be processed for the following purposes:

1. Manage the User's registration through the Website. 

2. For the development, fulfillment and execution of the contract of sale or services that the User has with ARO SHOES. In this case ARO SHOES will carry out all the necessary steps and actions, including but not limited to, complete orders, returns, billing or product verification, among others.

3. To manage the User's registration in the ARO SHOES Loyalty Program. If the User registers in the ARO SHOES Loyalty Program, the data will be processed not only to manage the registration as a member, but also to inform the User of all the advantages of the Program. 

4. To deal with any request, query, suggestion or complaint made through the contact section or customer service channel of the Website. When the User contacts ARO SHOES through the means of contact enabled for this purpose and provides data, ARO SHOES will process them to manage and respond to the request or query made and contact in connection with such request or query.

5. Send satisfaction surveys to evaluate the activity of ARO SHOES. ARO SHOES may send surveys to evaluate its services, products and activities. 

6. Analytical. To perform internal analysis. For exclusively internal purposes and in order for ARO SHOES to know internally how to improve its activity or how to act, it may process the User's data in aggregate form (i.e. in a way that does not identify the User) or, where appropriate, pseudo-anonymized to perform socio-demographic analysis; carry out internal analysis and prepare studies, reports and statistics that allow ARO SHOES to adapt its activity and commercial information. 

7. Send electronic communications about the activity of ARO SHOES. The data will be processed by electronic means communications about the activity, products and services, initiatives, and any other action organized, promoted or in which ARO SHOES is part of. In each of the communications the User will find a mechanism to show his/her opposition to this reception. 

8. Contests, raffles and/or activities and events organized by ARO SHOES. When you participate in a contest, raffle, event or other promotional activity organized by ARO SHOES. In this case, we may use your data for example to confirm your attendance at the event, send you a reminder of the date and time or contact you if you are the winner of any contest or raffle.

9. Social networks. ARO SHOES may process the User's personal data when using its social profiles in accordance with the provisions of this privacy policy. 

 

4. BASIS OF LEGITIMACY

The legal basis that allows the processing of the data provided by the User through the Website according to the identified purposes are:

When ARO SHOES relies on legitimate interests as a legal basis, it considers that the processing is proportionate, has a limited privacy impact, and is reasonably expected by the User in the context of the relationship with ARO SHOES. The User may object to processing based on legitimate interests in the circumstances described in section 10 of this Privacy Policy.

5. DATA RETENTION

Personal data will be kept for as long as necessary to fulfill the purpose for which they were collected and, thereafter, for the period required to comply with applicable legal obligations, resolve disputes and enforce ARO SHOES´ legal rights. In particular, account data will generally be retained for as long as the User maintains an account; transaction, order and invoicing data will be retained for the period required by tax, accounting and consumer protection laws; customer service data will be retained for the period necessary to manage the request and any follow-up period; marketing data will be retained until the User unsubscribes or withdraws consent, as applicable; and analytics data will be retained in accordance with the applicable cookie settings and retention periods disclosed for those technologies.

 

6. DATA RECIPIENTS

ARO SHOES will communicate or disclosure personal data when the communication is authorized by law or is necessary to comply with a legal obligation, including disclosure to competent authorities, judges and courts. 

Personal data may be made available to service providers, collaborators or managers with whom the respective agreements have been signed and who need to have access to the data for the development of ARO SHOES' activity. These collaborators, managers or service providers of ARO SHOES may only process the personal data to provide the corresponding services. Therefore, they may not use them for their own purposes or disclosure them to third parties, unless they act as data controllers. 

When necessary, the following categories of third parties may have access to the User's data for the purposes set out in this policy:

• Courier and transportation and delivery companies.

• Payment methods providers.  

• Auditors, consultants, and other similar consulting and auditing firms. 

• Companies that provide marketing and advertising services. 

• Companies that manage the Website and social profiles of ARO SHOES.

• Other companies that provide services to ARO SHOES and that need access to the data in order to provide the specific service. 

• The entity in charge of the management of the AROS SHOES store located in the United States. 

• For the VAT refund, ARO SHOES collaborates with the company [ARO 2005 S.L.], which is responsible for collecting the data to manage the refund, ARO SHOES collaborating with this entity and accessing the data that is strictly necessary for [ARO 2005 S.L.] to proceed with the refund.

Likewise, the User´s personal data may be processed and communicated within the framework of preparatory, due diligence, review and implementation actions related to commercial or corporate transactions of any nature, including mergers, spin-offs, global  transfers of assets and liabilities, contributions or transfers of business or branches of activity, financing transactions, or other analogous restructuring operations, where such processing is necessary and permitted by applicable law.

THE DATA ARE NOT DISCLOSED TO THIRD PARTIES FOR THEIR OWN COMMERCIAL PURPOSES.
ARO SHOES does not transfer or sell the User´s personal data to third parties for their own commercial purposes. ARO SHOES may send the User information about its own products and services and, where relevant, information about offers, benefits or collaborations with partners with whom ARO SHOES has entered into commercial agreements, but it will not disclose or sell the User´s personal data to those partners for their independent marketing purposes unless it has a separate lawful basis to do so and informs the User accordingly.

 

7. INTERNATIONAL DATA TRANSFERS

The User's personal data are processed within the European Economic Area and may be communicated to the United States to the entity in charge of the management of the AROS SHOES store located in the United States.

In this case, ARO SHOES informs that it has adopted the necessary legal measures, such as the subscription of the corresponding standard contractual clauses that may be applicable.

 

8. SECURITY IN THE PROCESSING OF YOUR DATA

ARO SHOES has adopted the necessary technical and organizational security measures to ensure the security of personal data and avoid its alteration, loss, treatment and/or unauthorized access, taking into account the state of technology, the nature of the data stored and the risks to which they are exposed, both by human action and by the physical and natural environment.

Any processing related to the Website services is performed only by designated data processing personnel or personnel involved in maintenance operations.

 

9. DATA PROVIDED

By providing personal data through the Website, the User warrants that all personal data provided is current, true and accurate. 

In the event that the User provides ARO SHOES with personal data of third parties with whom he/she has a relationship, the User guarantees that he/she is legitimately entitled to provide such data and that he/she has proceeded to inform and obtain the consent of such third parties for the communication of their data, responding in the event that this is not the case. Notwithstanding the above, , ARO SHOES will make every effort to act properly in relation to the treatment of such third parties.

 

10. RIGHTS

Under the terms established in the personal data protection regulations in force at any time, and in accordance with the applicable legislation, the User may revoke, at any time, the authorization granted for the processing of their personal data, as well as exercise the rights of access, rectification, deletion, opposition, right to request limitation of the processing of personal data, right of portability. To do so, the User may write to us by e-mail to the address indicated in this privacy policy. Likewise, the User has the right to file a complaint with the Spanish Data Protection Agency or the competent authority.

 

11. MODIFICATION OF THE PRIVACY POLICY

The Website uses cookies or similar technologies that are not strictly necessary. ARO SHOES provides the User with appropriate information and choices through a cookie consent banner and, as required by law, seeks the User´s consent before using such technologies.

This privacy policy may be updated at any time. Any future changes to the privacy policy will be made available to the User and posted on this page and, where appropriate, notified to the User by e-mail.

 

April 2025